Visual Identity and website for London based photographer Lee Whittaker (2016)
Exhibition design, conception, and exhibition graphics for the Buddenbrookhaus in Lübeck (2015)
We were asked to develop an exhibition on one chapter of Thomas Mann's famous novel Buddenbrooks. The task was to exhibit the ocean as the literary subject of this particular text as well as the subject of a large number of occidental literature and poetry.
By searching for a new and unexpected way to exhibit literature we diagrammatically transferred the chapter into sound, light and wind each representing one aspect of the text.
This takes place among one hundred other texts which can be taken off the walls and collected in everyones own exhibition folder.
Visual Identity and website for photographer Marius Uhlig (2015)
Website and printed matter for the group exhibition /10 – Junge Positionen zur Wirklichkeit (2015)
Galerie der HFBK
Wall graphics, printed matter, photography and catalogue (2015)
The exhibition series exhibit the exhibition or Beobachtung der Beobachtung der Beobachtung der Galerie der HFBK conceptualizes three topics in six exhibitions discussing the role and character of the act of exhibiting in relation to the exhibitor, the artist, and the exhibition space.
We installed large wall graphics which change throughout the whole exhibition series and provide the motive for the whole printed matter. The exhibition catalogue follows this visual commentary on the title of the series by focusing on the photographic reproduction of the exhibition space.
Text, concept, book design, and interface design (2014)
The theoretical work explores different basic shapes of Latin letterforms and tries to prove formal conventions as well as image them graphically. With the help of an specifically for this purpose designed software, average reference glyphs where generated to classify the characters of a large number of selected sans serif typefaces. The systematic display of the typology leads to an archive of letterforms which attends to the possible variation of single letters instead of whole typefaces. Book and interface set in Polder Grotesk Regular.
Type design (2013 – 2014)
Polder Grotesk is an elegant but functional grotesque which combines a technical and rational appearance with individual details. With over 500 characters the typeface supports nearly every latin language, offers graphical symbols such as arrows and is equipped with several open type features.
Exhibition graphics, broschure, and mobile website – collaboration during an internship at L2M3 (2013)
During the International Architecture Exhibition (IBA) in Hamburg, a flak bunker from World War II has been modified to an energy bunker. In collaboration with hg merz museumsgestalter, L2M3 developed an exhibition that documents the history and conversion of the building. Therefore 20 metal cubes mark locations in and outside of the bunker. Together with an mobile website and a brochure they provide background information for the visitor.
Type design (2013)
The monospaced typeface HH Mono is a generic headline font in three weights. The whole process of designing the geometric system as the basic principle for all letterforms has been documented in a booklet.
Conception and book design (2012)
The conceptual work Strip deals with the person of the model in fashion photography and ironically questions gender roles. By presenting the series of photos next to texts about the emotional inner world of fictitious protagonists, the book contrasts the antithesis of pure superficiality and intimate feelings.
Architektur einer Utopie
Book design and photography (2012)
The book tries to approach large housing estates as an utopia of modernism by combining archived materials with current architectural photographs of Hamburg-Kirchdorf-Süd.
The catalogue documents all workshops which concomitantly took place at Department Design during the series of lectures Stilvorlagen #6.
Freelance designer for Gourdin&Müller
Guest lecturer in the field of typography at HAW Hamburg, Department Design
2014 – today
Master of Fine Arts, HFBK Hamburg, Klasse Grafik, Prof. Ingo Offermanns
2012 – 2013
Intern and freelance designer for Sascha Lobe, L2M3 Communication Design, Stuttgart
2010 – 2014
Bachelor of Arts, HAW Hamburg, Department Design, Prof. Stefan Stefanescu, Prof. Jovica Veljović
2010 – 2011
Webdesigner at deepblue networks, Hamburg
+49 177 5303432
This website and all works shown: Copyright © Julian Mader 2011 – 2016
Development: Jana Reddemann